Visual Identity

Overview

Following these guidelines help project a consistent representation of the college. It is critical that the college name, logo and images be used only by approved entities and that no alternative logos or images are substituted. Santa Fe College reserves the right to remove from circulation any printed or promotional materials produced in a manner that is not consistent with these guidelines.

Logos

Primary Logos

There are three primary logos that represent Santa Fe College. Each contains the monogram and the SF wordmark. The preferred version is the "stacked logo" which features the wordmark as "Santa Fe" stacked above "College." It is separated from the monogram by eight dots.

The vertical and horizontal logos can be used when it better suits the design space. The vertical logo has a much larger monogram above the stacked wordmark:

Note: Use of the college monogram and wordmark as standalone elements requires prior approval from MarCom.

For instructions on downloading the official college logo, see the Logos and Letterhead page of the Toolkit section of this Brand Guide.

Secondary Logos

Secondary logos are exactly like the primary logos, with the name of each division, department or program listed under a solid blue line.

Find your area's logos by going to the Logos and Letterhead page of the Toolkit section of this Brand Guide.

Athletics

The Saints logo, monograph and Caesar’s head typically are reserved for use by Athletic. Exceptions must be approved by Marketing and Communications in consultation with Athletics.

Special Marks

Our brand uses special marks to add emphasis and interest to communications elements. The shadow box brings emphasis to key words. Arrows or chevrons help highlight key words or sections and can be used decoratively. The drop shadow highlights key words or phrases.

The special marks should be used only by Marketing and Communications or in consultation with Marketing.

Presidential Seal

Permission to use the presidential seal must be obtained from the Office of the President

Colors

Color is a crucial component for our visual communications. The combination of Saints Blue and white stands front and center in the public's perception of SF. A secondary set of colors can be used as accents: Campus blue, gold, charcoal and silver. The College also has tertiary colors that can be used at the discretion of Marketing and Communications.

Follow the color values listed below when using the Pantone Matching System, CMYK, RGB, or Hexadecimal values.

Fonts

Our primary typeface for print and online applications is Gantari, a Google font. There are many variations; the most common and preferred versions are below.