Program Overview
Business Programs offers the Organizational Management, B.A.S. with a concentration in Digital Marketing. This concentration exposes students to the knowledge and skills required for organizations to use data, market research, business cases, strategies, and tools to promote products, services, and brands and support marketing decisions. Students will establish marketing strategies, identify metrics for measuring a marketing campaigns’ success, and identify the impact artificial intelligence has on managing customer relationships. Students are exposed to the internet and digital platforms used to connect with customers including, but not limited to, digital technology such as social media, text messaging, search engine marketing, email, and web-based advertising applications.
The Organizational Management degree helps students develop the knowledge and skills to succeed in leadership positions in business, government, and nonprofit organizations. The degree is designed for students who hold either an A.A. or A.S. degree in any field and can be used by those who are new to the workplace or who seek advancement to leadership positions in their current field.
The program can be tailored to a variety of instruction modes, schedules, and interests. The coursework can be completed online, in person, or using a hybrid (online/in person) modality to provide the method of instruction that best fits with student lifestyles. Class times are optimized around the schedules of students with a busy work life.
This concentration has a professional core of 24 hours and 15 hours in the field of concentration. The concentration requirement includes a capstone/internship course. The core coursework develops a base of knowledge useful in any operational environment while the concentration courses focus on Digital Marketing. The remaining hours required for the degree consists of general education and B.A.S. elective courses (see the Business Programs Advisor).
Requirements for Admission
This program is designed for students possessing a two-year degree (A.S., A.A., or equivalent), regardless of field. Many students move from a technical field into this program as part of their career progression into management and/or management of digital marketing.
For incoming freshman, the college's Associate in Science in Business Administration – Management is an excellent route to success in this program.
Program Prerequisites:
- Have earned an Associate in Science, an Associate in Arts, or equivalent from a regionally accredited educational institution. You will not be able to register for classes until you have the degree in hand.
- Have an all-College Cumulative GPA of 2.5 or higher
- Foreign Language Competency: Individuals who have not completed their foreign language requirement prior to enrolling at Santa Fe College must complete two semesters of college-level sequential foreign language study before finishing this program.
- The following course is required prior to admittance in the program:
- ENC2210 Technical Writing
- While not required for admission, the following courses are recommended prior to enrollment
- ACG2001 Principles of Accounting 1 AND ACG2011 Principles of Accounting 2 OR ACG2021 Financial Accounting
- ECO2023 Microeconomics
- ACG2071 Managerial Accounting
Contact a Business Programs Advising Specialist for more information.
Program Costs, Scholarships and Aid
All tuition and fees are estimated costs and subject to change without notice.
Program Costs
The B.A.S. degree in Organizational Management requires 60 credit hours of courses beyond the Associate’s degree.
- The In-state Tuition rate for upper division courses (3000 and 400 Level) is $126.33 per credit hour. The total tuition cost for the program is 60 x $126.33 = $7,579.80
- The Out-of-State Tuition rate for upper division courses is $428.83 per credit hour for a total tuition cost for the program of 60 x $428.83 = $25,729.80
- For planning purposes, students should estimate the cost of their materials and books at the rate of $150 per course or at total of 60 x $150 = $9,000.
For more information, please visit Tuition Costs and Due Dates.
Scholarships
- Bachelor's Degree Scholarships
- There are many other scholarships available for SF students. Please visit the college's Scholarships page for more information and how to apply.
Financial Aid
There are many options to finance your education. You may be eligible for Federal Grants, Work Study, State Grants, Federal Loans, and Institutional Scholarships. For more information and how to apply, please visit the Financial Aid page.
Job Prospects and Salary
Typical Job Titles
- Advertising Manager
- Digital Content Manager
- Digital Marketing Assistant
- Marketing Manager
- Marketing Specialist
- Promotions Manager
- Social Media Agent
- Social Media Manager
Salary Range
- Gainesville: $17 - $83 per hour
- State of Florida: $19 - $89 per hour
Program Goals and Outcomes
Outcomes
- Demonstrate knowledge of management and leadership concepts for implementation of digital marketing strategies.
- Demonstrate knowledge of financial concepts to assess resource requirements for digital marketing strategies.
- Demonstrate effective business communication skills to obtain support for digital marketing strategies.
- Evaluate compliance of legal, ethical, risk management, or financial requirements for digital marketing strategies.
- Apply digital marketing platforms and applications effectively to attain business and management goals.
- Create proposals for decision making related to implementation of digital marketing strategies.
- Evaluate employability and digital marketing skills through a successful internship or capstone project.
- Analyze economic challenges related to the implementation of digital marketing strategies in a business environment.
- Apply knowledge of digital marketing concepts and technologies to collect and analyze data for business and management decisions.
- Examine digital marketing strategies to ensure diverse and inclusive stakeholder engagement.
Program Length, Format and Curriculum
Program Length:
The normal course load for a full-time student is 15 credit hours per term. It is possible, to complete the program in four terms. However, most students work at least part-time and frequently take two to three courses per term, thus requiring 7 terms to complete the program.
Consultation with a Business Programs' Academic Advisor is strongly recommended in determining the appropriate course load for a student to undertake as well as in scheduling the sequence in which courses should be taken.
A general principle is to use caution: overloading a student schedule with too many courses may result in poor academic performance which is detrimental to one’s GPA (and thus one’s prospects to continue studies at the graduate level) as well to one’s mental and physical health.
Success in small bites is sound advice in managing one’s academic career.
Format:
- Online/Hybrid/Face to Face Classes: See Types of Classes
Curriculum:
Sample Sequencing: Full-Time Students
Florida CIP: 1105202991
SF Program Code: 5506
Total Semester Hours = 60
Semester 1 Fall (15 Credit Hours)
- GEB3213 Professional Writing in Business (3 Credit Hours) Pre-req: ENC2210
- MAN3025 Principles of Management & Supervision (3 Credit Hours)
- *MAR3023 Principles of Marketing (3 Credit Hours) Co-req: GEB3213 & MAN3025
- B.A.S. Elective (A.A. Students) Or Gen Ed (A.S. Students) (6 Credit Hours)
Semester 2 Spring (15 Credit Hours)
- MAN4301 Human Resource Management (3 Credit Hours)
- ACG3024 Accounting for Non-Financial Managers (3 Credit Hours) Pre-req: ACG2071
- *MAR3700 Digital Marketing (3 Credit Hours) Pre-req: MAR3023; Co-req: MAR4723
- *MAR4724 Social Media Implementation (3 Credit Hours) Pre-req: MAR3023; Co-req: MAR3700
- B.A.S. Elective (A.A. Students) Or Gen Ed (A.S. Students) (3 Credit Hours)
Semester 3 Fall (15 Credit Hours)
- MAN3240 Organizational Behavior (3 Credit Hours)
- FIN4403 Business Finance (3 Credit Hours) Pre-req: ACG3024
- *MAR4524 Marketing Research & Analytics (3 Credit Hours) Pre-req: GEB3213, MAN3025, MAN3240, MAN4301, MAR3023, MAR3700 and MAR4723
- B.A.S. Elective (A.A. Students) Or Gen Ed (A.S. Students) (6 Credit Hours)
Semester 4 Spring (15 Credit Hours)
- ECP3704 Managerial Economics in a Global Economy (3 Credit Hours) Pre-req: ECO2023
- BUL3130 Business Law & Ethics (3 Credit Hours)
- *MAN4952 Senior Capstone Project (3 Credit Hours) Pre-req: Advisor Permission Required
- B.A.S. Elective (A.A. Students) Or Gen Ed (A.S. Students) (6 Credit Hours)
Note: Courses with an asterisk (*) are not offered every semester. Please follow the course sequencing closely or please see the Business Programs' Academic Advisor.
Sample Sequencing: Part-Time Students
Florida CIP: 1105202991
SF Program Code: 5506
Total Semester Hours = 60
Semester 1 Fall (9 Credit Hours)
- GEB3213 Professional Writing in Business (3 Credit Hours) Pre-req: ENC2210
- MAN3025 Principles of Management & Supervision (3 Credit Hours)
- B.A.S. Elective (A.A. Students) Or Gen Ed (A.S. Students) (3 Credit Hours)
Semester 2 Spring (9 Credit Hours)
- MAN4301 Human Resource Management (3 Credit Hours)
- BUL3130 Business Law & Ethics (3 Credit Hours)
- B.A.S. Elective (A.A. Students) Or Gen Ed (A.S. Students) (3 Credit Hours)
Semester 3 Summer (9 Credit Hours)
- ACG3024 Accounting for Non-Financial Managers (3 Credit Hours) Pre-req: ACG2071
- MAN3240 Organizational Behavior (3 Credit Hours)
- B.A.S. Elective (A.A. Students) Or Gen Ed (A.S. Students) (3 Credit Hours)
Semester 4 Fall (9 Credit Hours)
- ECP3704 Managerial Economics in a Global Economy (3 Credit Hours) Pre-req: ECO2023
- *MAR3023 Principles of Marketing (3 Credit Hours) Pre-req: GEB3213 and MAN3025
- B.A.S. Elective (A.A. Students) Or Gen Ed (A.S. Students) (3 Credit Hours)
Semester 5 Spring (9 Credit Hours)
- *MAR3700 Digital Marketing (3 Credit Hours) Pre-req: MAR3023; Co-req: MAR4723
- *MAR4724 Social Media Implementation (3 Credit Hours) Pre-req: MAR3023; Co-req: MAR3700
- B.A.S. Elective (A.A. Students) Or Gen Ed (A.S. Students) (6 Credit Hours)
Semester 6 Summer (9 Credit Hours)
- FIN4403 Business Finance (3 Credit Hours) Pre-req: ACG3024
- *MAR4524 Marketing Research & Analytics (3 Credit Hours) Pre-req: GEB3213, MAN3025, MAN3240, MAN4301, MAR3023, MAR3700 and MAR4723
- B.A.S. Elective (A.A. Students) Or Gen Ed (A.S. Students) (3 Credit Hours)
Semester 7 (6 Credit Hours)
- *MAN4952 Senior Capstone Project (3 Credit Hours) Pre-req: Advisor Permission Required
- B.A.S. Elective (A.A. Students) Or Gen Ed (A.S. Students) (3 Credit Hours)
Graduation Requirements:
- Foreign Language, Civic Literacy, 2.0 Overall GPA, and Grade of 2.0 / C or Higher in All Required Courses.
Note: Courses with an asterisk (*) are not offered every semester. Please follow the course sequencing closely or please see the Business Programs' Academic Advisor.
Performance Standards
Academic Progress Policies:
Students in the Bachelor of Applied Science in Organizational Management (B.A.S.-OM) program must meet the following standards of academic progress:
- Students must maintain a minimum GPA of 2.0 in upper-division courses. Failure to maintain this standard will initially result in a registration flag. A registration flag suspends the student’s right to register for further upper-division courses without advisor permission. Failure to restore the student’s GPA to a 2.0 will result in removal from the program. A minimum GPA of 2.0 is required for graduation.
- Upper-division course grades below ‘C’ will not count towards degree completion. Any course receiving a grade of ‘D’, ‘F’, ‘W’ or ‘I’ must be successfully completed within the next two terms, earning a minimum grade of ‘C.’
- Upon receiving a second grade of ‘D’, ‘F’, ‘W’ or ‘I’ in any upper-division coursework, a registration flag will be placed on the student’s records. Appeals may be made to the Program Coordinator.
- Students will remain in good standing when earning a grade of ‘D’, ‘F’, ‘W’ or ‘I’ in less than 20% of upper-division courses attempted/completed. For example, a student enrolled in 15 credit hours (five 3-credit hour courses) is allowed a ‘D’, ‘F’, ‘W’ or ‘I’ in one course. Students exceeding this allowance will receive a registration flag. Furthermore, students exceeding this allowance for two consecutive semesters will be removed from the B.A.S.-OM program. Appeals may be made to the Program Coordinator.
- A grade of XF for academic dishonesty will result in removal from the program. Appeals may be made to the Program Coordinator.
- A minimum of two courses per academic year are required to remain in the program. Students not successfully completing two courses per academic year are considered not actively pursuing a B.A.S.-OM degree and will be removed from the program.
It is recommended that students meet with a Santa Fe College Business Programs' Advisor at least once a semester. Students are responsible for keeping advisors up to date on any issues that may hinder successful academic progress.
Definitions:
Upper-division: courses numbered in the 3000 and 4000 level category.
Registration Flag: a student’s right to register for further upper-division courses will be suspended, pending advisor approval.
Appeals: a registration flag or program year removal appeal may be made in writing to the Program Coordinator, indicating sufficient evidence of unusual hardship which proved to be the proximate cause of a failure to maintain satisfactory academic progress.
- Students must apply for graduation upon enrollment in their last semester of coursework.
- Student Conduct Code
Cost of Attendance
Disclosure
The Cost of Attendance (COA) is not the bill that you will receive from Santa Fe College. It is an estimate of what it costs the typical student to attend Santa Fe College for one academic year including tuition, books, course materials, living expenses, transportation, and miscellaneous personal expenses.
Tuition and fees in the cost of attendance below are calculated for credit hour programs, assuming enrollment in 12 credit hours in the Fall and Spring semesters. Actual tuition and fees may vary by program. For a better understanding of your chosen program’s tuition and fees, see program costs above.
Undergraduate Lower Division Courses (A.A./A.S. Degree Courses)
| Off-Campus* | Off-Campus with Parent** | |
| Tuition and Fees In-State: $106.77 per credit Out-Of-State: $382.90 per credit | In-State: $2,563 Out-Of-State: $9,190 | In-State: $2,563 Out-Of-State: $9,190 |
| Books, Course Materials, Supplies, and Equipment | $783 | $783 |
| Living Expenses (Food & Housing) | $9,679 | $2,619 |
| Miscellaneous Personal Expenses | $4,228 | $4,228 |
| Transportation | $1,976 | $3,062 |
| Total | In-State: $19,229 Out-Of-State: $25,856 | In-State: $13,255 Out-Of-State: $19,882 |
Undergraduate Upper Division Courses (Bachelor Degree Courses)
| Off-Campus* | Off-Campus with Parent** | |
| Tuition and Fees In-State: $126.33 per credit Out-Of-State: $428.83 per credit | In-State: $3,032 Out-Of-State: $10,292 | In-State: $3,032 Out-Of-State: $10,292 |
| Books, Course Materials, Supplies, and Equipment | $783 | $783 |
| Living Expenses (Food & Housing) | $9,679 | $2,619 |
| Miscellaneous Personal Expenses | $4,228 | $4,228 |
| Transportation | $1,976 | $3,062 |
| Total | In-State: $19,698 Out-Of-State: $26,958 | In-State: $13,724 Out-Of-State: $20,984 |
*Off-Campus: you intend to live off campus, but not with your parent(s).
**Off-Campus with Parent: you intend to live with your parent(s).
Note: All costs and rates are subject to change for the upcoming year.
For more detailed information visit SF's Cost of Attendance page.
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