Logos and Colors

Primary Color

Santa Fe College's primary color is known as "Saints blue." This color is used the majority of the time with the SF and Santa Fe Saints brand. 

Saints Blue
Pantone 654
CMYK 100, 73, 10, 48
#003366

Our Palette

Color is a crucial component for our visual communications, and Saints blue stands front and center in the public's perception of SF. Saints blue requires a special set of colors to accent and support it. Blue, white, gold and charcoal should be used to underscore the boldness of Saints blue, invoking a sense of our institution’s vibrant momentum and respect for tradition.

  • Saints Blue
    Pantone 654
    CMYK 100, 73, 10, 48
    #003366
  • Blue
    Pantone 660 C
    CMYK 84, 48, 0 0
    #1578C1
  • White
    #FFFFFF
  • Gold
    Pantone 143 C
    CMYK 4, 27, 92, 0
    #F4BB33
  • Charcoal
    Pantone 446 C
    CMYK 67, 60, 59, 44
    #444444

The official fonts for Santa Fe College are available for download here.

These fonts are not pre-installed. Download approved fonts here. Please refer to our Brand Book here. If you need assistance in using these fonts please contact Communications & Creative Services.

If you are having trouble downloading fonts, please call the helpdesk at x5999. You may not have download permissions.

Department Logo

If your department doesn't have department logo, you can request one through a project request here.

Logos

Below you'll find Santa Fe College's approved logos which can be used online and in print. We take pride in our professionalism and brand consistency, so please use the following logos as seen below. Simply click "download" and use them as necessary.

Horizontal logo

Use the horizontal style logo whenever possible.

Stacked logo

Use the stacked style logo whenever possible.

Vertical logo

Use this vertical style logo only in marketing with limited space.

Usage guidelines

Correct way to format Santa Fe College

Santa Fe is a city in New Mexico (also a river, a high school, etc.). For consistent branding, refer to the college as Santa Fe College, or by its acronym, SF. Exceptions are when Santa Fe is part of an already identified brand name (Santa Fe Singers, Sustainable Santa Fe, Dance Theatre Santa Fe, etc.)

Correct way to write:

  • Santa Fe College
  • SF
  • #SantaFeCollege
  • #SFCollege

Incorrect way to write:

  • Santa Fe Community College
  • SFCC
  • Santa Fe
  • SF College
  • SFC
  • sfcc
  • santa fe college

Do:

  • Use these marks in a readable size
  • Maintain empty space equal to at least half the height of the logo on all sides
  • Keep them straight and free of filters and effects
  • Use transparent versions of white logo over photographs
Do's

Don't:

  • Rotate
  • Alter their porportions or colors
  • Obstruct them
  • Add extraneous effects
  • Change the typeface
  • Rearrange
  • Remove part of the signature
  • Use discontinued or unapproved logos
Don'ts
Download everything

Thanks for not embellishing on the logo with shadows, patterns, intricate backgrounds, or elaborate gold jewelry. If you have a need for a different configuration, please contact communications@sfcollege.edu.

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