Primary Color
Santa Fe College's primary color is known as "Saints blue." This color is used the majority of the time with the SF and Santa Fe Saints brand.Â
CMYK 100, 73, 10, 48
RGB 0, 61, 121
#003366
Our Palette
Color is a crucial component for our visual communications, and Saints blue stands front and center in the public's perception of SF. Saints blue requires a special set of colors to accent and support it. Blue, white, gold and charcoal should be used to underscore the boldness of Saints blue, invoking a sense of our institution’s vibrant momentum and respect for tradition.
-
Saints BluePMS 654
CMYK 100, 73, 10, 48
RGB 0, 61, 121
#003366 -
BluePMS 660
CMYK 84, 48, 0 0
RGB 100, 138, 204
#1578C1 -
WhiteWhite
CMYK 0, 0, 0, 0
RGB 255, 255, 255
#FFFFFF -
GoldPMS 7548
CMYK 4, 27, 92, 0
RGB 255, 199, 0
#F4BB33 -
CharcoalPMS 446
CMYK 61, 49, 51, 19
#444444
The official fonts for Santa Fe College are available for download here.
These fonts are not pre-installed. Download approved fonts here. Please refer to our Brand Book here. If you need assistance in using these fonts please contact Communications & Creative Services.
If you are having trouble downloading fonts, please call the helpdesk at x5999. You may not have download permissions.
Department Logo
If your department doesn't currently have a department logo, you can request one through a project request here.
Logos
Below you'll find Santa Fe College's approved logos which can be used online and in print. We take pride in our professionalism and brand consistency, so please use the following logos as seen below. Simply click "download" and use them as necessary.
Horizontal logo
Use the horizontal style logo whenever possible.
Stacked logo
Use the stacked style logo whenever possible.
Vertical logo
Use this vertical style logo only in marketing with limited space.
Usage guidelines
Correct way to format Santa Fe College
Santa Fe is a city in New Mexico (also a river, a high school, etc.). For consistent branding, refer to the college as Santa Fe College, or by its acronym, SF. Exceptions are when Santa Fe is part of an already identified brand name (Santa Fe Singers, Sustainable Santa Fe, Dance Theatre Santa Fe, etc.)
Correct way to write:
- Santa Fe College
- SF
- #SantaFeCollege
- #SFCollege
Incorrect way to write:
- Santa Fe Community College
- SFCC
- Santa Fe
- SF College
- SFC
- sfcc
- santa fe college
Do:
- Use these marks in a readable size
- Maintain empty space equal to at least half the height of the logo on all sides
- Keep them straight and free of filters and effects
- Use transparent versions of white logo over photographs

Don't:
- Rotate
- Alter their proportions or colors
- Obstruct them
- Add extraneous effects
- Change the typeface
- Rearrange
- Remove part of the signature
- Use discontinued or unapproved logos

Thanks for not embellishing on the logo with shadows, patterns, intricate backgrounds, or elaborate gold jewelry. If you have a need for a different configuration, please contact communications@sfcollege.edu.